This logo was created out of a need for a personal brand identity. The client is a professional athlete that saw an opportunity to brand their initials to be used as an identifier on apparel and other products. The specific brief included using the initials ‘BJ’ and incorporating a crown. A secondary logo with the clients jersey number was also created. This was made to mimic the nature of the original logo. After many iterations of how to incorporate all required aspects, we landed on a logo that was minimal and bold. The slanting shape shows movement, a nod to the clients athletic career.